--- title: "Focus on Freight: Food & Beverage Industry—We’re Ready for You!" description: Take a look at how Sureway Agents are getting set for the summer spike in food & beverage demand. image: https://www.sureway.com/hubfs/Sureway%20Seltzer%20Spike.jpg --- [![Sureway-Logo-1989](https://www.sureway.com/hubfs/Placeholder%20Website%20Images/Sureway-Logo-1989.svg "Sureway-Logo-1989")](https://www.sureway.com/) [![Join As An Agent](https://no-cache.hubspot.com/cta/default/7967462/23571c4c-8319-495e-b75a-531a004ffb05.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/23571c4c-8319-495e-b75a-531a004ffb05) [![Request a Quote](https://no-cache.hubspot.com/cta/default/7967462/2aaa3157-1469-4471-9e31-20d99f41095a.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/2aaa3157-1469-4471-9e31-20d99f41095a) ** ** ** [![Sureway-Logo-1989](https://www.sureway.com/hubfs/Placeholder%20Website%20Images/Sureway-Logo-1989.svg "Sureway-Logo-1989")](https://www.sureway.com/) [![Join As An Agent](https://no-cache.hubspot.com/cta/default/7967462/23571c4c-8319-495e-b75a-531a004ffb05.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/23571c4c-8319-495e-b75a-531a004ffb05) [![Request a Quote](https://no-cache.hubspot.com/cta/default/7967462/2aaa3157-1469-4471-9e31-20d99f41095a.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/2aaa3157-1469-4471-9e31-20d99f41095a) ** ** ** Search **Menu** ** ** Sureway Blog # Get the latest insights and industry updates from the transportation and logistics experts at Sureway. # Focus on Freight: Food & Beverage Industry—We’re Ready for You! With spring (finally) nearing an end, we can look forward to an increase in demand coming from the food and beverage industry due to the produce season ramp-up and the need to keep our coolers full of our favorite summer refreshments—including the recent fan-favorite, hard seltzer!  As always, an increase in demand means an increase in transportation needs. Factor in seasonal spikes and you’ll quickly see supply and demand take effect. So, what’s the best way to meet these demands and keep rates steady? Be proactive!  Give your carriers as much lead time as possible to help them find the best-fitting solution for your shipping needs, making it the most cost and time-effective for everyone.  In addition to being proactive, having great connections and communication is equally important. Our agents are wonderful at earning strong partnerships through their service and expertise. This makes a demanding industry that much easier to navigate.  Open communication with your customer is crucial during shipping, especially when dealing with produce. The proper temperature setting on the reefer unit and carrier selection that adheres to food-grade transportation are just a few crucial elements that should be discussed and known for certain, so nothing is left to guesswork!  Overcoming the demands this season is a team effort on both fronts—learning your providers’ capabilities, matching them to your needs, and being able to adapt strategies to a change in supply and demand will ensure both parties are working together to achieve the best end results.  Looking for even more ways to save on your freight rates this summer? Check out [this article](https://www.atsinc.com/blog/how-save-money-freight-rates) from our sister company, Anderson Trucking Service (ATS), for some great out-of-the-box ways to save on your freight rates! ## Comments - [Recent](https://www.sureway.com/blog/focus-on-freight-food-beverage-industry-were-ready-for-you#recent) - [Topics](https://www.sureway.com/blog/focus-on-freight-food-beverage-industry-were-ready-for-you#topics) - [Archive](https://www.sureway.com/blog/focus-on-freight-food-beverage-industry-were-ready-for-you#archive) - [Agents (7)](https://www.sureway.com/blog/tag/agents) - [Pay (3)](https://www.sureway.com/blog/tag/pay) - [Technology (3)](https://www.sureway.com/blog/tag/technology) - [September 2020 (26)](https://www.sureway.com/blog/archive/2020/09) - [December 2022 (3)](https://www.sureway.com/blog/archive/2022/12) - [April 2023 (3)](https://www.sureway.com/blog/archive/2023/04) - [August 2021 (2)](https://www.sureway.com/blog/archive/2021/08) - [April 2022 (2)](https://www.sureway.com/blog/archive/2022/04) - [May 2022 (2)](https://www.sureway.com/blog/archive/2022/05) - [June 2022 (2)](https://www.sureway.com/blog/archive/2022/06) - [July 2022 (2)](https://www.sureway.com/blog/archive/2022/07) - [August 2022 (2)](https://www.sureway.com/blog/archive/2022/08) - [September 2022 (2)](https://www.sureway.com/blog/archive/2022/09) - [November 2022 (2)](https://www.sureway.com/blog/archive/2022/11) - [January 2023 (2)](https://www.sureway.com/blog/archive/2023/01) - [March 2023 (2)](https://www.sureway.com/blog/archive/2023/03) - [June 2023 (2)](https://www.sureway.com/blog/archive/2023/06) - [July 2023 (2)](https://www.sureway.com/blog/archive/2023/07) - [August 2023 (2)](https://www.sureway.com/blog/archive/2023/08) - [September 2023 (2)](https://www.sureway.com/blog/archive/2023/09) - [October 2023 (2)](https://www.sureway.com/blog/archive/2023/10) - [November 2023 (2)](https://www.sureway.com/blog/archive/2023/11) - [December 2023 (2)](https://www.sureway.com/blog/archive/2023/12) - [January 2024 (2)](https://www.sureway.com/blog/archive/2024/01) - [May 2024 (2)](https://www.sureway.com/blog/archive/2024/05) - [June 2024 (2)](https://www.sureway.com/blog/archive/2024/06) - [October 2022 (1)](https://www.sureway.com/blog/archive/2022/10) - [February 2023 (1)](https://www.sureway.com/blog/archive/2023/02) - [May 2023 (1)](https://www.sureway.com/blog/archive/2023/05) - [February 2024 (1)](https://www.sureway.com/blog/archive/2024/02) - [April 2024 (1)](https://www.sureway.com/blog/archive/2024/04) - [July 2024 (1)](https://www.sureway.com/blog/archive/2024/07) - [August 2024 (1)](https://www.sureway.com/blog/archive/2024/08) - [September 2024 (1)](https://www.sureway.com/blog/archive/2024/09) - [October 2024 (1)](https://www.sureway.com/blog/archive/2024/10) - [December 2024 (1)](https://www.sureway.com/blog/archive/2024/12) - [January 2025 (1)](https://www.sureway.com/blog/archive/2025/01) - [April 2025 (1)](https://www.sureway.com/blog/archive/2025/04) - [July 2025 (1)](https://www.sureway.com/blog/archive/2025/07) - [October 2025 (1)](https://www.sureway.com/blog/archive/2025/10) - [April 2026 (1)](https://www.sureway.com/blog/archive/2026/04) - [May 2026 (1)](https://www.sureway.com/blog/archive/2026/05) - [June 2026 (1)](https://www.sureway.com/blog/archive/2026/06) [More...](https://www.sureway.com/blog/focus-on-freight-food-beverage-industry-were-ready-for-you#) ### Subscribe to the Blog ### Subscribe to the eNewsletter ### Sureway Transportation Company 725 Opportunity Dr. St. Cloud, MN 56301 [(877) 284-0861](tel:+18772840861) ### We’d Love to Hear From You Copyright © 2023 ATS Logistics Services, Inc. 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