--- title: "Narrowing your Focus as a Freight Agent: The Benefits of Specialization" description: See what the benefits are for specializing as a freight agent. image: https://www.sureway.com/hubfs/AdobeStock_592043361.jpeg --- [![Sureway-Logo-1989](https://www.sureway.com/hubfs/Placeholder%20Website%20Images/Sureway-Logo-1989.svg "Sureway-Logo-1989")](https://www.sureway.com/) [![Join As An Agent](https://no-cache.hubspot.com/cta/default/7967462/23571c4c-8319-495e-b75a-531a004ffb05.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/23571c4c-8319-495e-b75a-531a004ffb05) [![Request a Quote](https://no-cache.hubspot.com/cta/default/7967462/2aaa3157-1469-4471-9e31-20d99f41095a.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/2aaa3157-1469-4471-9e31-20d99f41095a) ** ** ** [![Sureway-Logo-1989](https://www.sureway.com/hubfs/Placeholder%20Website%20Images/Sureway-Logo-1989.svg "Sureway-Logo-1989")](https://www.sureway.com/) [![Join As An Agent](https://no-cache.hubspot.com/cta/default/7967462/23571c4c-8319-495e-b75a-531a004ffb05.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/23571c4c-8319-495e-b75a-531a004ffb05) [![Request a Quote](https://no-cache.hubspot.com/cta/default/7967462/2aaa3157-1469-4471-9e31-20d99f41095a.png)](https://cta-redirect.hubspot.com/cta/redirect/7967462/2aaa3157-1469-4471-9e31-20d99f41095a) ** ** ** Search **Menu** ** ** Sureway Blog # Get the latest insights and industry updates from the transportation and logistics experts at Sureway. # Narrowing your Focus as a Freight Agent: The Benefits of Specialization When you first start out as a freight agent, all cargo is exciting. But as you start to grow your agency, narrowing your focus can actually have some major benefits to your bottom line. Specializing in a certain type of freight will undoubtedly make you an expert in the subject matter, which is valuable to clients who want someone who truly knows the ins and outs of their type of freight handling. And typically, companies are willing to invest more in someone who is an expert in their type of work. Like many things in life, it’s not about what you do but how you do it. Some quick ideas for specializing in the right way include: - Choose an area that you're passionate about or have experience with. This will make the learning process more enjoyable and ensure that you're able to excel in your chosen focus area. - Build up a strong network of contacts within your chosen specialization so that you can tap into their knowledge and resources as needed.  - Define your niche and what services you'll offer. This will help you to focus your marketing and attract the right clients. - Build a portfolio of work that showcases your expertise. This will help you stand out from the competition and show potential clients what you can do. - Develop and nurture key relationships that can provide valuable leads and referrals down the line.  If you’re ready to specialize, fantastic! This decision can give you the opportunity to become an expert in something that interests you and can propel your career forward in an intentional way. Sureway agents have the support they need to move more freight faster—and the types of freight they love to work with. Connect with us and grow your agency in the specialty of your choosing. ## Comments - [Recent](https://www.sureway.com/blog/narrowing-your-focus-as-a-freight-agent-the-benefits-of-specialization#recent) - [Topics](https://www.sureway.com/blog/narrowing-your-focus-as-a-freight-agent-the-benefits-of-specialization#topics) - [Archive](https://www.sureway.com/blog/narrowing-your-focus-as-a-freight-agent-the-benefits-of-specialization#archive) - [Agents (7)](https://www.sureway.com/blog/tag/agents) - [Pay (3)](https://www.sureway.com/blog/tag/pay) - [Technology (3)](https://www.sureway.com/blog/tag/technology) - [September 2020 (26)](https://www.sureway.com/blog/archive/2020/09) - [December 2022 (3)](https://www.sureway.com/blog/archive/2022/12) - [April 2023 (3)](https://www.sureway.com/blog/archive/2023/04) - [August 2021 (2)](https://www.sureway.com/blog/archive/2021/08) - [April 2022 (2)](https://www.sureway.com/blog/archive/2022/04) - [May 2022 (2)](https://www.sureway.com/blog/archive/2022/05) - [June 2022 (2)](https://www.sureway.com/blog/archive/2022/06) - [July 2022 (2)](https://www.sureway.com/blog/archive/2022/07) - [August 2022 (2)](https://www.sureway.com/blog/archive/2022/08) - [September 2022 (2)](https://www.sureway.com/blog/archive/2022/09) - [November 2022 (2)](https://www.sureway.com/blog/archive/2022/11) - [January 2023 (2)](https://www.sureway.com/blog/archive/2023/01) - [March 2023 (2)](https://www.sureway.com/blog/archive/2023/03) - [June 2023 (2)](https://www.sureway.com/blog/archive/2023/06) - [July 2023 (2)](https://www.sureway.com/blog/archive/2023/07) - [August 2023 (2)](https://www.sureway.com/blog/archive/2023/08) - [September 2023 (2)](https://www.sureway.com/blog/archive/2023/09) - [October 2023 (2)](https://www.sureway.com/blog/archive/2023/10) - [November 2023 (2)](https://www.sureway.com/blog/archive/2023/11) - [December 2023 (2)](https://www.sureway.com/blog/archive/2023/12) - [January 2024 (2)](https://www.sureway.com/blog/archive/2024/01) - [May 2024 (2)](https://www.sureway.com/blog/archive/2024/05) - [June 2024 (2)](https://www.sureway.com/blog/archive/2024/06) - [October 2022 (1)](https://www.sureway.com/blog/archive/2022/10) - [February 2023 (1)](https://www.sureway.com/blog/archive/2023/02) - [May 2023 (1)](https://www.sureway.com/blog/archive/2023/05) - [February 2024 (1)](https://www.sureway.com/blog/archive/2024/02) - [April 2024 (1)](https://www.sureway.com/blog/archive/2024/04) - [July 2024 (1)](https://www.sureway.com/blog/archive/2024/07) - [August 2024 (1)](https://www.sureway.com/blog/archive/2024/08) - [September 2024 (1)](https://www.sureway.com/blog/archive/2024/09) - [October 2024 (1)](https://www.sureway.com/blog/archive/2024/10) - [December 2024 (1)](https://www.sureway.com/blog/archive/2024/12) - [January 2025 (1)](https://www.sureway.com/blog/archive/2025/01) - [April 2025 (1)](https://www.sureway.com/blog/archive/2025/04) - [July 2025 (1)](https://www.sureway.com/blog/archive/2025/07) - [October 2025 (1)](https://www.sureway.com/blog/archive/2025/10) - [April 2026 (1)](https://www.sureway.com/blog/archive/2026/04) - [May 2026 (1)](https://www.sureway.com/blog/archive/2026/05) - [June 2026 (1)](https://www.sureway.com/blog/archive/2026/06) [More...](https://www.sureway.com/blog/narrowing-your-focus-as-a-freight-agent-the-benefits-of-specialization#) ### Subscribe to the Blog ### Subscribe to the eNewsletter ### Sureway Transportation Company 725 Opportunity Dr. St. Cloud, MN 56301 [(877) 284-0861](tel:+18772840861) ### We’d Love to Hear From You Copyright © 2023 ATS Logistics Services, Inc. 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